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Privacy Policy

This policy is designed to set out the terms of how we collect, process and store your data. Please note that any references of "us", "we" or "our" refers to Dagger Mountainwear Ltd.

We may collect data during any of the following processes:

  • When you visit our website.
  • When you place orders or create an account with us.
  • When you sign up to marketing emails.
  • When you contact us through any medium, including via our website, email, phone, social media or otherwise.
  • Through our marketing research activities.
  • Through our employment and background checks.
  • Through our supplier sourcing activities and general due diligence.
  • Through our social media activities.
  • Through any interactions with third parties.
  • Through any other method not mentioned above which can be reasonably justified to support business operations, for prudence or for growth planning.

We may collect any of the following types of data:

  • Personal information, including name, email address, phone number in order to process your orders.
  • Other personal information including but not limited to age, date of birth, family and marital status.
  • Computer or device information including type of device, IP address, browsing history.
  • Social media URLs, post history, descriptions and list of connections in the form of friends, followers or otherwise.
  • Communication and marketing details and preferences, including any participation in blogs or other forums.
  • Order history, returns, refunds and product browsing history and items added to your cart.
  • Account login details if applicable, including username and password.
  • Location.
  • Any form of communication, whether instigated by us, you, or a third party.
  • Publicly available information, including any other websites, not withstanding business related information.
  • Identification information such as passport or driving licence, national insurance details and information from third parties including Companies House and anti-money laundering providers.
  • Education and work history and information.
  • Performance feedback, opinions and statistics.
  • Any form of media, including photographs, videos, audio and any broadcast media, whether produced or recorded by us, you, or a third party.
  • Criminal records where required by law or with your consent.
  • Sensitive personal data in limited situations with your consent, including biometric data, ethnicity, sexual preferences, religious beliefs, and medical data.
  • Any other data type not mentioned above which can be reasonably justified to support business operations, for prudence or for growth planning.
  • All data is stored on secure encrypted databases and is not shared with any third parties aside from anonymous cookie data. Please see our Cookie Policy for more detail.
  • Marketing emails can be signed up to at any point through our website. You can opt out at any point. You have the right at any time to stop us from contacting you for marketing purposes.
As part of your data protection rights, you are entitled to a number of rights, including but not limited to the following:
  • Access - you have the right to request copies of your personal data.
  • Rectification - you have the right to request that we correct any information that you believe is inaccurate. You also have the right to request that we complete information you believe is incomplete.
  • Erasure - you have the right to request that we erase your personal data under certain conditions.
  • Restrict processing - you have the right to object to our processing of your personal data under certain conditions.
  • Object to processing - you have the right to request that we transfer the data that we have collected to another organisation, or directly to you, under certain conditions.
  • Data portability - you have the right to receive your personal data in a structured machine-readable format, and you may also have the right to transfer that data to another controller, where possible.
  • Object to direct marketing - you have the right to object at any time to direct marketing.
  • Withdraw consent - if you have given your consent to any data usage as detailed in this policy, you have the right to withdraw this consent at any point.
  • If you make a request, we will respond to you within one month. In this instance we would highly recommend requesting receipt of your data request to ensure that we have received it. Whilst we will aim to complete most data requests free of charge, certain burdensome, excessive or repetitive requests may result in a reasonable fee being charged to undertake the data request.
  • To make a data request, please Contact Us.
  • If you do not agree to providing any personal data, then you will be unable to use our website and we will be unable to place any orders for you without being able to capture certain details.
  • Cookies are text files placed on your computer to collect standard internet log information and visitor behaviour information. Upon visiting our website, we may collect information from you through these cookies or similar technology.
  • For further information, please visit our Cookie Policy or visit
  • Our website contain links to other websites including external platforms in which to share our products. If you click through to any of these external websites then you should also read their respective privacy policies.
  • We regularly review our privacy policy and will make any updates to this page. This policy as hosted on our website at the time of access can be considered to be the most up to date version.
  • If you have any questions about our privacy policy, the data we hold on you, or if you would like to exercise any of your data protection rights, please get in touch through our Contact Us page.
  • Should you wish to report a complaint or if you do not feel that we have addressed your concerns, you may contact the Information Commissioner's Office at