Undoubtedly one of the most photographed mountains in the world, the Matterhorn is known far and wide for its unique structure of which there are no comparables. It is one of the most popular climbs globally, and certainly within Europe. Adding to its visual appeal, it is easily accessible from Zermatt and is not often covered in snow due to its steep gradients and wind exposure which results from being an isolated peak. A further attraction to the Matterhorn is its elevation, at 4,478m it is among some of the highest in Europe. The mountain is seen as a Swiss national treasure, despite bordering also with Italy on the south side. It is used as the logo for the Swiss chocolate brand Toblerone, among other brands.